The BLUE™ CLIMATE AND OCEANS PROJECT is a new initiative aimed at raising awareness of the effects of mans activities on our oceans and the resulting impact on climate change. The BLUE™ PROJECT is designed to inspire individuals and companies to be active in choosing to care about the health of the planet by implementing lifestyle changes needed to slow down or reverse the effects of global climate change.

Sport, adventure and human endeavour can play an important role in highlighting and celebrating the beauty of our natural environment. Conrad Humphreys Racing, through its Extreme 40 European Series sailing campaign aims to the first of many sporting endeavours to carry the BE BLUE™ BE COOL message aimed at making caring for our environment, cool.

To find out more about the BLUE™ CLIMATE AND OCEANS PROJECT, please visit:
www.theblueproject.org